Business Observation (Spying) : Jollibee Malaybalay

Jollibee is a fast-food restaurant that is widely known in the Philippines. Jollibee situated in the city of Malaybalay is the business I have chosen to observe. They offer delectable varieties of food that can be consumed for breakfast, lunch, dinner and snacks. They do services such as throwing birthday parties for children and delivering their food products to their customers’ desired location within the business’ range of traveling. Jollibee is a good company since it brings people together, forming stronger bonds and relationships. Whether it’s eating out with your family, friends and co-workers, Jollibee is a perfect place to get along. They also have napkins which are made from recycled materials. The color of their recycled napkin is brown and it gives off the impression that it’s not sanitary. Perhaps they should change the color into something more pleasant. Still, their effort to help the environment is quite remarkable for a fast-food business.

The employees in Jollibee treat their customers with politeness. When you approach the entrance of their building, the guard opens the door for you and welcomes you in. The same thing happens when you leave the building, the guard opens the door for you and bids you farewell. The languages they use are English, Filipino and Cebuano. The products names in this fast-food restaurant are in English which enables the employees to communicate and take orders from customers who come from another country. The employees in Jollibee face their customers with a smile even though they seem to be very busy. When there are a lot of customers the manager gets into action and joins in on the other staffs jobs while managing them at the same time. Employees given the task of cleaning the tables or mopping the floors usually help customers who need a hand through carrying their food tray/s to their tables.

Jollibee’s employees handle their customers well. For the business to improve, I suggest that they should find a way to deal with the children or seemingly homeless people from bothering the customers outside the building. I don’t think it’s good for their image to have those individuals begging from the people going in and out of Jollibee. This company has great ideas, like recycling, giving toys to children on Christmas, promos, tipid cards, etc. What more can I say? The food served in Jollibee is delicious.

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 Phew~ Sorry for posting my homework! I just thought it'll be convenient in case I accidentally delete the original file. lol

Gokongwei's Success Story

Mr. John Gokongwei’s life story of being a millionaire of from rags to riches tells us to simply never give up hope. Due to an unforeseen life changing event when he was young lad, he began working at the age of 13 by selling in the market and traveling to different places in the country to sell and trade. From that he became wealthy and the owner of the J.G. Summit Holdings Inc. His story has important points that caught my attention which one must not miss reading.

If you want to be rich someday, ask yourself, “What can I do?” you should do things on your own and strive for the betterment of your future life. The major key of becoming a wealthy and successful person is to get a hold of yourself and best start working and earn money. Mr.Gokongwei taught this to his children, “to start working while you’re still young.” I think, through that you have a higher chance of success in the future since you will learn a lot about the business world.

Do not be afraid of taking risks. Have faith in your abilities especially when you have bright ideas that people could need and, of course, have properly looked into the possible outcomes of your decisions. Mr. Gokongwei took risks with Sun Cellular (a mobile phone network) and C2 (a health drink), and he was pretty much successful with both. It’s probably because it met the needs of the people. Being indecisive will not help you, so practice being firm with your decisions with the sense of flexibility.

It’s a top priority to be aware of the current wants and needs of people, particularly those who belong to your target market. Do not get easily carried away by the new trends because the bubble might burst too quickly. Have some caution with your action. However it’s up to your level of risk tolerance or appetite for risk. Whatever the outcome, you learn something new every day. Learn to play your cards right even when the cards aren’t that good.

Mr.Gokongwei’s life story is quite amazing and inspiring. There is a lot to say, but one thing I admire is his courage to do traveling, in a small boat, and selling at a young age especially at that time when World War II just ended. He was definitely a determined soul. I wonder what I can do. Well, for now I have to do my best in college and maybe find the best imaginable way to become successful and wealthy now and for the near future.